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To begin with, we are one of only two Sportsbooks legally licensed to operate from North America. Therefore we have a huge technological advantage that offshore books would never be able to compete with, which includes an abundance of bandwidth.
Secondly, our software is simply easier to use and faster than the rest. We tout ourselves as being the fastest from "pick to click" and challenge anyone to find a faster website with a more intuitive interface.
Also, because our software is proprietary, it is unique and fully customizable, therefore we are able to adapt and change to meet our customer''''s demands. Operators who purchased turnkey solutions will always be at the mercy of their software provider and in addition will be competing with other licensees who, in essence, have an identical product.
The result of all this is that marketing becomes the most crucial aspect of their business while the crux of Wagerstreet.com is innovation, constantly improving our product and the end-users experience. Marketing is still vital to our success, but it''''s not to the point where we need to constantly bring in a new influx of customers to keep our business afloat. We have an extremely loyal customer base, who almost exclusively wager with our Sportsbook.
In addition, we offer a wide array of betting options. We offer wagering on all the main sports, but even within those sports we offer unique wager options such as individual player match-ups for professional basketball, auto racing, golf and intermission wagering.
We also offer reality-based television wagering such as, ''''Who will win Survivor''''? In the future we will be offering community betting, where our customers will, in essence, be wagering with one another and we will be collecting a percentage. This will allow the user to bet on virtually anything he desires with a guaranteed profit margin for us.
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